
Whether you are a four person company to a 50,000 employee base, I believe that however the people at the "top" represent themselves and inspire each other and their co-workers filters down the chain of how a company runs. Yes, the CEO, president, manager, advertisers, marketers ... are in the eye of the activity of a successful company.
The engineers, custodians, cooks, translators, mailers, organizers are the nerves of your company, and if it they are unsatisfied with their treatment, that shows up in their customer service and cleanliness of a running company.
Presentation is everything to be successful. When you walk into a room, how you hold your body will directly affect how the meeting will go and influence the results you will produce. The first 30 seconds you are either a succeed or fail with the meeting. The rest of the meeting is going over logistics and detail, of what is being offered.
To a thriving powerful company, communication is a link to that success for whatever level you want to take your company and life. When you are fit, your body not only looks great, you feel good, having built strong confidence.